Description:

New logo

My fellow marketing manager Colleen Flaherty and I created this logo to refresh the store’s branding and create an impactful presence online.

We launched the new logo on Instagram and published it across all social media and business platforms to establish cohesive branding and strengthen brand recognition.

I fully own The Bridal Boutique’s Instagram page and maintain daily posts and stories.

Client:

The Bridal Boutique of Columbia

Project Launch:

December 2022

Item Origin:

Columbia, MD.

Description:

VIP Bridal Experience

After meeting with our designer representatives, I sensed a lack of appointment variety at TBB. We only offered standard bridal styling appointments which were free to book, even on weekends. Thus, I devised the VIP Bridal Experience. This started as a $125 appointment, in which the bride is offered an extended appointment time, more guest spots, a charcuterie board, champagne, and juice. Taking learnings from initial appointments, I elevated the experience through further personalization. I created a Google form for the bride to fill out, established a specific section in the store for the appointments, and procured gifts for the VIP bride. As a result of continually increasing demand, we raised the price of the appointment to $250 on the weekend for the prime appointment time. The VIP Bridal Experience consistently boasts a higher conversion rate and purchase total than standard appointments.

Client:

The Bridal Boutique of Columbia

Item Origin:

Columbia, MD.

Description:

Custom Graphics

Creating fully custom graphics through Canva allows me to strengthen our branding and business personality. Whether I am marketing trunk show events, store sales, new designers, etc., I start each graphic from scratch and design compelling and eye-catching templates for my own convenience.

I also redesigned TBB’s business cards, namecards for customers, and physical coupons.

Client:

The Bridal Boutique of Columbia

Item Origin:

Columbia, MD.

Description:

Styled Shoots

In addition to utilizing designers’ image portals containing professional images of our stock, I frame and capture my own photos of merchandise and the store. I distribute these photos across various touchpoints including the store website, social media, and email marketing.

Client:

The Bridal Boutique of Columbia

Project Duration:

Present

Item Origin:

Columbia, MD.